Hassell designed Singapore’s retail concept the Proof Flat as an upscale home within a former shop house from the 1940s with custom furniture crafted in champagne gold stainless steel and dark timber.
Novel details like reindeer pelts and a Turkish rug reference the extravagant and bon vivant lifestyle of the salon’s fictitious resident, E.C. Proof.
American film noir and Singapore’s distinctive Art Deco-style architecture informed the space’s aesthetic.
A white palette complements marble flooring with refreshing tones of teal blue added for a dramatic effect, while portraits of fictionalized characters blur the lines between the real and the imagined.
A variety of curated antiques help to craft a warm space, adding authenticity to the design.
Lined with mixers and cocktail shakers, leather-upholstered stools and a marble countertop define the store’s discreet look.