Read the Latest Issue
HD MAGAZINE
Inspiration at your fingertips
Sign up for the latest edition of Hospitality Design magazine and HD's various newsletters
DIGITAL EDITION PRINT SUBSCRIPTION NEWSLETTERS
ARCHIVED ISSUES
HD EXPO + CONFERENCE
See you in 2025!
Save the date for the industry's leading event in Las Vegas, May 6–8th, 2025
HD EXPO + CONFERENCE
        • Projects
          • Development + Destinations
          • Boutique + Lifestyle
          • F+B
          • Hotels + Resorts
          • Retail + Commercial
          • Wellness + Sustainability
        • People
          • Interviews
          • Podcasts
          • Webinars
        • News
          • Business + People
          • Boutique + Lifestyle
          • Development + Destinations
          • F+B
          • Five on Friday
          • Hotels + Resorts
          • Retail + Commercial
          • Wellness + Sustainability
        • Products
          • Accesories + Art
          • Bath + Spa
          • Beds + Bedding
          • Flooring.
          • Furniture
          • Lighting
          • Outdoor
          • Roundups
          • Surfaces
          • Technology
          • Textiles
        • Videos
          • Awards + Events
          • BDNY
          • HD Expo + Conference
          • HDTV
          • Partner Spotlight
        • Awards + Events
          • HD Expo + Conference
          • BDNY
          • HD Awards
          • HD Summit
          • HD NextGen Forum
          • HD Platinum Circle Awards
          • HD CitySCENE
          • HD Wave of the Future
          • BD Forums
          • BD Match
          • Gold Key Awards
          • Senior Lifestyle Design Match
          • Event Photos
HD MAGAZINE
Inspiration at your fingertips
Sign up for the latest edition of Hospitality Design magazine and HD's various newsletters
DIGITAL EDITION PRINT SUBSCRIPTION NEWSLETTERS
ARCHIVED ISSUES
HD EXPO + CONFERENCE
See you in 2025!
Save the date for the industry's leading event in Las Vegas, May 6–8th, 2025
HD EXPO + CONFERENCE
Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
M
POPULAR SEARCHES
PODCASTS
WEBINARS
FURNITURE
PROJECTS
VIDEO INTERVIEWS
INTERVIEWS
M
    
Search IconA magnifying glass icon.
  • News
    • Business + People
    • Boutique + Lifestyle
    • Development + Destinations
    • F+B
    • Five on Friday
    • Hotels + Resorts
    • Retail + Commercial
    • Wellness + Sustainability
  • Projects
    • Development + Destinations
    • Boutique + Lifestyle
    • F+B
    • Hotels + Resorts
    • Retail + Commercial
    • Wellness + Sustainability
  • People
    • Interviews
    • Podcasts
    • Webinars
  • Products
    • Accessories + Art
    • Bath + Spa
    • Beds + Bedding
    • Flooring
    • Furniture
    • Lighting
    • Outdoor
    • Roundups
    • Surfaces
    • Technology
    • Textiles
  • Awards + Events
    • HD Expo + Conference
    • BDNY
    • HD Awards
    • HD Summit
    • HD NextGen Forum
    • HD Platinum Circle Awards
    • HD CitySCENE
    • HD Wave of the Future
    • BD Forums
    • BD Match
    • Gold Key Awards
    • Event Photos
  • Videos
    • Awards + Events
    • BDNY
    • HD Expo + Conference
    • HDTV
    • Partner Spotlight
  • Subscribe
    • HD Newsletters
    • HD Magazine – Print
    • HD Magazine – Digital
    • BD Newsletters
    • BD Magazine
Read the Latest Issue
Return to Story

The Verb

View All Photos

A modern boutique reconnects with Boston’s rock ’n’ roll past
Return to Story

The Verb

SHARE

← Previous Article Next Article →
The Verb
The Verb

With radio station WBCN next door and artists such as Led Zeppelin and Janis Joplin playing in venues nearby, the Verb already had a host of historical inspirations to celebrate.

Photo by Adrian Wilson

With radio station WBCN next door and artists such as Led Zeppelin and Janis Joplin playing in venues nearby, the Verb already had a host of historical inspirations to celebrate.

Photo by Adrian Wilson

The Verb
The Verb

“The building’s new owner asked us to reconnect the best of Boston’s rock ’n’ roll past with the spirited culture of today’s Fenway,” explains Elizabeth Lowrey, principal and director of interior architecture at locally based Elkus Manfredi Architects.

Photo by Adrian Wilson

“The building’s new owner asked us to reconnect the best of Boston’s rock ’n’ roll past with the spirited culture of today’s Fenway,” explains Elizabeth Lowrey, principal and director of interior architecture at locally based Elkus Manfredi Architects.

Photo by Adrian Wilson

The Verb
The Verb

The guestroom casegoods, including the bed, dresser, desk, wardrobe closet, and vanity, were custom-designed to echo midcentury furniture.

Photo by Adrian Wilson

The guestroom casegoods, including the bed, dresser, desk, wardrobe closet, and vanity, were custom-designed to echo midcentury furniture.

Photo by Adrian Wilson

The Verb
The Verb

By retaining the footprint of the motel and the guestrooms, the redesigned hotel, christened the Verb, still feels like an authentic midcentury motor inn.

Photo by Adrian Wilson

By retaining the footprint of the motel and the guestrooms, the redesigned hotel, christened the Verb, still feels like an authentic midcentury motor inn.

Photo by Adrian Wilson

The Verb
The Verb

A refurbished 1947 vintage Flxible Clipper Motor Coach tour bus is parked up front.

Photo by Adrian Wilson

A refurbished 1947 vintage Flxible Clipper Motor Coach tour bus is parked up front.

Photo by Adrian Wilson

The Verb
The Verb

“Because there was so much good history, context, culture, and architecture to work with, it was tempting to become thematic in our design for the Verb,” Lowery says.

Photo by Adrian Wilson

“Because there was so much good history, context, culture, and architecture to work with, it was tempting to become thematic in our design for the Verb,” Lowery says.

Photo by Adrian Wilson

The Verb
The Verb

A vibrant yellow banquette, sheepskin throws, and cowhide rugs are retro touches.

Photo by Adrian Wilson

A vibrant yellow banquette, sheepskin throws, and cowhide rugs are retro touches.

Photo by Adrian Wilson

The Verb
The Verb

“The Verb’s design can be summed up as the rock heyday of the Fenway re-imagined for today’s guest,’” says Lowrey. “The result is a little provocative, a little nostalgic, a lot hip.”

Photo by Adrian Wilson

“The Verb’s design can be summed up as the rock heyday of the Fenway re-imagined for today’s guest,’” says Lowrey. “The result is a little provocative, a little nostalgic, a lot hip.”

Photo by Adrian Wilson

HD MAGAZINE
hospitality design magazine august 2024 issue product marketplace

Inspiration at your fingertips

Get the newest issue of Hospitality Design magazine

DIGITAL EDITION

PRINT SUBSCRIPTION
ARCHIVED ISSUES
HD NEWSLETTERS

Join the list

Sign up for HD's various newsletters
for exclusive weekly content
SUBSCRIBE

BD MAGAZINE + NEWSLETTER

boutique design magazine fall 2024 issue

Sign up!

Don't miss the latest from Boutique Design

NEWSLETTER SIGN UP

SUBSCRIBE

ARCHIVED ISSUES

About | Contact | Buyers Guide | Advertise | Advisory Board | Sitemap

FOLLOW US ON

  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Subscribe

Emerald Logo
© 2025 Emerald X, LLC. All Rights Reserved
ABOUTCAREERSAUTHORIZED SERVICE PROVIDERSYour Privacy ChoicesTERMS OF USEPRIVACY POLICY

Sign up to stay informed about our latest awards and events.

Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow

Sign up to stay informed about our latest awards and events.

Follow Along
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow
  • Follow