Immersive karaoke venue Beatbox has opened in Manhattan’s Chelsea neighborhood.
Founded by Stanford Business School alumni and best friends Lannie Rosenfield and Sara Goodison, Beatbox reimagines how people connect through performance, design, and play.
Beatbox’s proprietary karaoke platform features three distinct modes. “Music is the ultimate connector,” says Rosenfield. “With Beatbox, we wanted to reimagine karaoke through the lens of interactivity. By developing proprietary software, we’ve created modes that measure pitch accuracy, test lyric recall, and let guests perform without pressure. Pairing those features with real-time scoring and elevated production design turns each song into a shared experience that’s more engaging than a traditional karaoke night and more approachable than a professional recording studio.”
Immersive karaoke nights in the West Village
Designed by Zachary Pulman Design Studio, the interiors draw inspiration from the world of music—from iconic recording studios and backstage greenrooms to rock stars’ home studios and concert halls.
Guests enter through a full-service lounge that channels the atmosphere of a backstage hangout, complete with jewel-toned furnishings, rich wood accents, vinyl records, and concert photography.
Beyond the lounge, three private karaoke suites serve as immersive stages with theatrical lighting, bold visuals, and plush seating. Performances are elevated by professional-grade vocal effects—including autotune, chorus, vibrato, and low pitch—that integrate the same technology found in professional recording studios.
“Beatbox is as much about atmosphere as it is about music,” says Goodison. “The design was meant to balance intimacy with spectacle—private rooms where friends can relax, alongside a lounge that feels like a recording studio. Layer in customizable playlists, LED walls, and vocal effects, and every performance feels elevated. We wanted to create an environment where first-time singers feel supported, while frequent guests continue to discover new ways to make the experience their own.”
Beatbox’s proprietary karaoke platform offers three distinct modes of play, with gameplay unfolding across multiple screens: a tablet controller replaces traditional song binders, a 65-inch Samsung TV displays lyrics and scoring, and an 8-by-5-foot LED wall turns each song into a full-scale production.
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