Vignette Collection is IHG’s newest luxury and lifestyle brand, with hotels in Australia and Thailand the first to join the collection. It is the sixth addition to IHG’s brand portfolio in the past four years, taking it to 17 in total across nearly 6,000 hotels in more than 100 countries.
The collection will give owners of independent hotels the opportunity to retain their identity, while benefitting from IHG’s global scale, luxury and lifestyle expertise, and IHG Rewards loyalty program. These exclusive properties in sought-after urban and resort locations will accelerate IHG’s growth and meet an increasing appetite from travelers for one-of-a-kind stays.
Among the first hotels to join IHG’s Vignette Collection will be Hotel X (shown), a 5-star hotel, dining and lifestyle destination in the center of Brisbane’s Fortitude Valley, Australia. Hotel X’s distinctive design and luxurious facilities celebrate its Brisbane neighborhood through ultra-cool art, Avant Garde lighting, and views of the cityscape.
Thailand’s Pattaya Aquatique hotel will also be one of the first hotels to join the Vignette Collection. Working in collaboration with Thailand’s integrated lifestyle real estate group, Asset World Corporation Public Company Limited, the hotel is based in Pattaya’s Aquatique district, the city’s first iconic lifestyle destination.
Photo: Courtesy of IHG