Life House, a tech-enabled brand and management company, has acquired the management contracts of IMPRINT Hospitality’s independent hotel portfolio, which comprises an array of properties across the West Coast. The transaction represents Life House’s first M&A transaction with several more expected to close later in 2021.
The IMPRINT Hospitality portfolio features unique independent properties in locations across the West Coast, including the Historic Taos Inn in Taos in New Mexico; Casa Secoya on the banks of the Russian River in Sonoma County, California; Loyal Duke Lodge in Salida, Colorado; and Salida Inn and Monarch Suites in Salida, Colorado, among others to be announced at a later date. The hotels will be operating with their existing independent branding, with Life House actively exploring opportunities to reposition select properties to one of its current or future lifestyle brands. IMPRINT Hospitality was founded by hotel industry veterans Alexandra Walterspiel and Matthew Seim. Following the close of the transaction, IMPRINT’s founders will join Life House’s advisory board and will remain long-term owners of the real estate through various affiliated investment vehicles.
Life House was founded in 2017 by a boutique hotel and technology team and has reimagined the complex hotel tech stack into a holistic hotel operating system that dramatically increases revenues and reduces expenses for independent hotel owners. The company is backed by top travel-tech & private equity investors including Thayer Ventures, JLL, Tiger Global, Rocket Internet, Trinity Ventures, Ashton Kutcher & Guy Oseary’s Sound Ventures, Blue Flag Partners, and David Hamamoto, among others. Today, the company has 27 hotels signed, open or under development – 12 of which are branded Life House.
Photo, Loyal Duke Lodge: Courtesy of Life House
