Selina, a hospitality and experiential brand targeting millennial and Gen Z travelers, has announced the grand opening of its newest location in Chicago’s Gold Coast neighborhood. Combining the comfort and style of a boutique hotel with the social experiences of a retreat or festival, Selina Chicago is curated for a new generation of globally fluid, economically conscious, and socially-minded travelers, locals, and remote workers.
Centered around community, collaboration, diversity and culture, Selina Chicago marries the city’s vibrant art scene with the brand’s strong Latin roots. Outfitted with rich colors, gold accents, a diverse collection of artwork, and upcycled furniture, Selina’s newest location spans 16 floors in the heart of Chicago’s iconic Magnificent Mile. Complete with 600 beds—a combination of community rooms, lofts, apartments, suites, and hybrid rooms—Selina also features a communal kitchen, library, cinema, wellness center, and full-service restaurant HOWM Cafe & Concept store. These public spaces are focused and fluid, designed to bring people together through social and collaborative moments.
Photo: Courtesy of Selina
