Global design firm G.A Group has announced the launch of its London branding division G.A Brand Design London (GABD). The launch follows the successful debut of the firm’s branding division in Kuala Lumpur. At the helm of the 100-person branch in London’s Camden neighborhood are managing director Kate Cox and creative director Igor Jocic.
“Our aim is to offer a fresh approach to brand consultancy that weaves a strong narrative thread through the entire fabric of a business—from its positioning and inception through to its customer experience, content, digital presence and even its bricks and mortar,” says Cox. “A clear focus for this service is the hospitality and residential developer sectors, where the complexity and number of consultants are high and the focus on the ‘why’ for the end consumer can be lost in the fog.
“As a brand-solutions company born from a business that understands architectural, interior, and architectural experiential design, we are unique in that we start with the ideal response of our audience and work backwards,” she comments.
