Furthering its global development plans, Hard Rock International has appointed Leong Wy Joon as senior vice president of hotel development for Asia and India.
Leong will be responsible for securing new development opportunities, working with development partners, and brand growth in the regions.
He most recently served as executive director for property conglomerate Berjaya Land, where he headed the company’s hotel division and was responsible for the operations and profitability of properties in Malaysia, Vietnam, Seychelles, Sri Lanka, the Philippines, and the UK. He was also in charge of implementing lifestyle products, asset management strategies, and leading the development of global branded hotels and residences.
“Leong is a seasoned executive with a proven track record of successful acquisitions, developments, and the implementation of effective marketing, as well as operational strategies that have resulted in exponential growth in profitability,” says Marco Roca, chief development officer for Hard Rock International. “We are confident that his background in all areas of the hospitality industry and finance makes him a seamless fit for this position, and we look forward to seeing our business continue to grow under his leadership.”
Before joining Berjaya Land in 2008, Leong began his career in accounting before serving as finance manager for ProMark Strategies in 2000. Three years later, he was hired on as an accountant for Hotel Plaza Limited, where he was responsible for accounting, financial reporting, business planning, and budgeting.
