Hard Rock International has announced the promotion of Edward Tracy as CEO, Asia. Previously lending his expertise to Hard Rock Japan, Tracy’s appointment arrives as part of the company’s strategic growth efforts in the continent. Prior to his tenure with Hard Rock, Tracy served as president and COO of Sands China, a subsidiary of Las Vegas Sands. He was also previously president and CEO of the Trump Organization.
“As the former CEO of Sands China and CEO of the Trump Organization, Tracy brings more than 30 years of proven gaming, hospitality, and integrated resort experience to Hard Rock,” says Jim Allen, chairman of Hard Rock International. “We are confident in Tracy’s ability to lead the company’s efforts in Asia, and we look forward to seeing our business continue to grow under his leadership.”
