Hilton has announced the appointment of Feisal Jaffer to serve as the global head of the LXR Hotels & Resorts, the new luxury collection brand of the company.
Joining Hilton from the Capella Hotel Group where he served as the senior vice president of business development, Jaffer has previously held the titles of senior vice president of acquisitions and development at Pontiac Land Group as well.
“Set apart by an extraordinary commitment to personalized attention, the LXR brand is rooted in a unique sense of discovery and adventure,” said Martin Rinck, executive vice president and global head of the Hilton’s Luxury & Lifestyle Group. “Therefore, we were looking for someone with an entrepreneurial spirit who relishes in creating bespoke guest experiences. With nearly 20 years of global background across real estate, hotel and technology sectors from Asia-Pacific countries to the U.K. and U.S., we knew Feisal would be the perfect fit to fulfill the leadership position at LXR.”
Jaffer will be based at the Hilton headquarters in McLean, Virginia.
