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News: Business + People|Hotels + Resorts
June 24, 2025

Hyatt Acquires Playa Hotels & Resorts

The acquisition, which includes 15 beachfront properties, expands Hyatt’s all-inclusive footprint

Words by: Stephanie Chen

Hyatt Ziva Rose Hall aerial view ocean all inclusive resort
Hyatt Ziva Rose Hall; renderings courtesy of Hyatt
Hyatt Ziva Rose Hall; renderings courtesy of Hyatt

News:

Business + People | Hotels + Resorts
June 24, 2025

Hyatt Acquires Playa Hotels & Resorts

The acquisition, which includes 15 beachfront properties, expands Hyatt’s all-inclusive footprint

Words by: Stephanie Chen

Hyatt Hotels Corporation has officially acquired Playa Hotels & Resorts, a move that strengthens its position in the all-inclusive hospitality market.

The addition of the Playa portfolio

The transaction includes 15 properties across Mexico, the Dominican Republic, and Jamaica. (Eight of which were already managed under Hyatt’s Ziva and Zilara brands.)

With the acquisition, Hyatt welcomes several high-profile resorts into its Inclusive Collection portfolio, including Secrets La Romana and Dreams La Romana in the Dominican Republic, Dreams Rose Hall in Montego Bay, and Hyatt Vivid Playa del Carmen and Sunscape Cancun in Mexico.

“Playa has spent nearly two decades building a reputation for delivering outstanding all-inclusive experiences,” says Bruce Wardinski, departing chairman and CEO of Playa Hotels & Resorts. “This acquisition is a natural evolution of our longstanding relationship with Hyatt, and we’re confident these outstanding resorts will continue to flourish under its leadership.”

Hyatt Ziva Puerto Vallarta all inclusive resort

Hyatt Ziva Puerto Vallarta

Hyatt’s all-inclusive evolution

Hyatt’s relationship with Playa began in 2013 with the debut of its first all-inclusive brands, Hyatt Ziva and Hyatt Zilara, and has since grown through a series of strategic expansions. In 2021, the hospitality group boosted its global presence with the acquisition of Apple Leisure Group.

In 2024, a joint venture with Grupo Piñero introduced the Bahia Principe Hotels & Resorts to Hyatt’s portfolio, further signaling its commitment to the segment.

“As we welcome Playa into the Hyatt family, we are strengthening our leadership in the all-inclusive space through a combination of new locations, capabilities, and talent,” says Mark Hoplamazian, president and CEO of Hyatt. “Playa’s all-inclusive management platform complements Hyatt’s global scale and brand strength, enabling us to deliver compelling experiences for guests and members while driving strong performance for owners.”

Hyatt Ziva Cap Cana all inclusive resort

Hyatt Ziva Cap Cana

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Experimental Group Balances Innovation and Legacy
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Business + People | Hotels + Resorts
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