InterContinental Hotels Group (IHG) has launched Noted Collection, its 21st brand and newest addition to the premium segment.
The collection is designed around what IHG calls one-of-one hotels—properties selected for their distinct design perspectives and individual narratives. Whether heritage icons or modern standouts, each hotel is selected to enrich the global portfolio with character while maintaining its unique identity.
The brand complements IHG’s existing premium and lifestyle offerings, including Hotel Indigo and Vignette Collection in the luxury segment, as well as conversion brands like voco and Garner. It targets upscale to upper upscale conversions and aims to reach more than 150 properties globally within the next decade.
What defines Noted Collection properties
Three core hallmarks define the guest experience across Noted Collection properties. Each hotel is chosen for its distinct story, confident design, and individuality. The portfolio spans heritage buildings to new architecture, with each property leading its own conversation within the collection.
Guest experiences are curated through an editorial lens, offering signature moments—whether a cocktail, dish, ritual, or soundscape—that reveal something unexpected and locally connected. F&B programming is intentional and narrative-driven, positioned as a cultural lens designed to spark discovery.
The service focuses on perceptive, warm hospitality that blends IHG’s standards with a conversational style. Thoughtful details include handwritten notes, curated objects, and cultural programming.
Entering the IHG ecosystem while maintaining individuality
For owners, Noted Collection offers access to IHG’s enterprise infrastructure, loyalty program, and global reach while allowing properties to retain their individual character.
The brand is focused primarily on conversions, with initial discussions already underway with multiple owners, including several with hotel portfolios.
Noted Collection will roll out globally over time, beginning in the Europe, Middle East, Asia & Africa (EMEAA) region.
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