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News: Business + People
November 9, 2017

JHM Hotels Splits into Four Separate Independent Brands

The new entities include Auro Hotels, Sarona Holdings, Siddhi Hotel Group, and Sima Hotels.

Words by: Will Speros

(Left to right) Auro Hotels executive Jayanti Rama; Sarona Holdings executive Raman Rama; Auro Hotels executive Hasmukh Rama; and Sima Hotels principal Manhar Rama
(Left to right) Auro Hotels executive Jayanti Rama; Sarona Holdings executive Raman Rama; Auro Hotels executive Hasmukh Rama; and Sima Hotels principal Manhar Rama

News:

Business + People
November 9, 2017

JHM Hotels Splits into Four Separate Independent Brands

The new entities include Auro Hotels, Sarona Holdings, Siddhi Hotel Group, and Sima Hotels.

Words by: Will Speros

Greenville, South Carolina-based JHM Hotels has confirmed it will divide into four new independent hotel companies. The new entities include the Greenville-based Auro Hotels and Siddhi Hotel Group, as well as the Orlando-based Sima Hotels and Sarona Holdings.

“The retirement of the JHM Hotels brand allows the numerous family shareholders involved to pursue their own visions and maintain their core values of integrity, reliability, balance, and corporate citizenship,” says JHM Hotels founder H.P. Rama. “As the number of JHM owners has increased, so has the diversity of interests on both the property level and within the management company. As a result, there are four new companies to allocate ownership of the existing portfolio, pursue future hospitality ventures and, in some cases, manage the hotels. Each member of this second generation maintains the same desire and potential to grow exponentially moving forward, taking off from the base the family has created for them.”

The brand previously oversaw a collective portfolio of nearly 40 hotels and 7,200 guestrooms across seven U.S. states and India.

Business + People

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