Greenville, South Carolina-based JHM Hotels has confirmed it will divide into four new independent hotel companies. The new entities include the Greenville-based Auro Hotels and Siddhi Hotel Group, as well as the Orlando-based Sima Hotels and Sarona Holdings.
“The retirement of the JHM Hotels brand allows the numerous family shareholders involved to pursue their own visions and maintain their core values of integrity, reliability, balance, and corporate citizenship,” says JHM Hotels founder H.P. Rama. “As the number of JHM owners has increased, so has the diversity of interests on both the property level and within the management company. As a result, there are four new companies to allocate ownership of the existing portfolio, pursue future hospitality ventures and, in some cases, manage the hotels. Each member of this second generation maintains the same desire and potential to grow exponentially moving forward, taking off from the base the family has created for them.”
The brand previously oversaw a collective portfolio of nearly 40 hotels and 7,200 guestrooms across seven U.S. states and India.
