JLL has entered into an agreement to acquire the Strategic Advisory Group (SAG), which primarily provides public entities with development advisory services, such as asset management, tourism strategy and marketing, contract negotiations, and public-private partnership structuring.
“Our leading team of experts collaborates with owners, operators, and investors of hotels around the world to support their investment strategies,” says Arthur Adler, CEO of JLL’s Hotels & Hospitality Group for the Americas. “By acquiring SAG we will expand our platform to serve public entities, as well as clients more broadly across the travel and tourism industry, further differentiating our firm from other advisors.”
Founded in 1998 by Jeff Sachs, SAG has assisted with strategic planning for more than 200 destinations throughout the world. With the acquisition, which is slated to close within the next few weeks, JLL’s Hotels & Hospitality Group aims to broaden its existing services, which span hospitality properties across the luxury, upscale, select service, and budget hotel markets, as well as timeshare and fractional ownership properties, convention centers, and mixed-use developments.
“JLL offers us an opportunity to leverage a robust team, leading hospitality industry research, and an established brand that is thoroughly entrenched in hospitality real estate,” says Sachs. “JLL’s existing relationships, coupled with our expertise, will provide the platform and connections to reach an even greater audience while maintaining our strong level of commitment to our clients’ unique needs.”