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News: Business + People
September 24, 2019

Kokua Hospitality and Filament Hospitality Form Hybrid Brand

Kokua Hospitality and Filament Hospitality form a new hybrid brand.

Calistoga Motor Lodge, CA. Photo: Aubrie Pick
Calistoga Motor Lodge, CA. Photo: Aubrie Pick

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Business + People
September 24, 2019

Kokua Hospitality and Filament Hospitality Form Hybrid Brand

Kokua Hospitality and Filament Hospitality form a new hybrid brand.

Independent hotel management company Kokua has announced new partnership with experiential marketing brand Filament Hospitality to form Sightline, a new hybrid management company.

Intending to fill a void in the market for a third-party that’s both entrepreneurial and well-seasoned for independent and boutique properties, the new hospitality concept will bring together places, people, and experiences while refining and redefining hotel management.

“Today’s guests require hoteliers to think beyond four walls,” says Kirk Pederson, president of Sightline Hospitality. “The market shows that experiential travel is more than a trend now- it’s a necessity.”

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