Peter Twachtman has been named the new CEO of Lark Hotels. The former COO of Migis Hotel Group, Twachtman will work alongside the company’s founder Robert Blood to expand the brand footprint and fuel its creative development.
“I believe there comes a time in every company’s evolution when a founder needs to evaluate their best use in service of the company’s purpose. In my case, my strengths skew towards a creative vision, strategic growth, and brand elevation,” Blood says. “I’ve long admired Peter’s work, and I know that together we can enhance our focus on existing operations while finding growth opportunities on a national scale. This is an exciting step for Lark Hotels.”
“I’ve long followed Lark Hotels and the good work they have done throughout New England and beyond,” adds Twachtman. “I am excited to be at the forefront as Lark continues to grow and expand. As we work forward into 2020 and beyond, we will focus intently on the people that work for and make up Lark, our guests, as well as the execution of our services and brand standards. I am truly honored to be part of the brand and to have the opportunity to serve as its next CEO.”
