Maya Romanoff has launched its rebranding campaign, which includes a new logo and revamped brand image, MAYA.
The campaign includes a new website, sample and marketing collateral, and an updated showroom presence, and was pushed to align with the passing of the company’s founder Maya Romanoff just over a year ago.
“Maya taught us so much,” says company president Joyce Romanoff. “In honor of his spirit and his legacy, we made the decision to change the company’s logo to just MAYA. At the 45th anniversary of our company, we are forging ahead with strength and a lawless sense of play worthy of our namesake—he would be thrilled to see us continue his legacy of creating beautiful, innovative materials.”
The company’s new logo resembles dimensional planes, and was collaboratively designed by Chicago-based communication design firm Thirst.
“The essence of creativity within the Maya Romanoff studio was born with Maya, and today his soul is embodied within each extraordinary surface,” says Thirst principal Rick Valicenti. “The brand is a reminder that his passion, spirit, and creativity live on.”
