Sbe has appointed Michele Caniato as its new chief brand officer to assist the hospitality company with its development across all subsidiaries. With more than two decades of experience in the industry, Caniato will also oversee marketing, design, and advertising growth in his new role.
“I have worked closely with Michele for the past 15 years, and he has helped bring critical brands to sbe during the course of our previous partnership,” says sbe founder and CEO Sam Nazarian. “Michele has an unrivaled background in design management and is widely regarded as ‘the design world’s No. 1 power broker.’ His expertise and experience will profoundly impact sbe and our future.”
Caniato previously served as the president and co-founder of the New York-based consultancy Material ConneXion. He also served as president of the design management agency Culture + Commerce, which he founded in 2001. A native of Milan, Caniato received a bachelor’s degree in architecture and industrial design from the Polytechnic University in Milan.
“I am honored to be sitting at the table with the team to mastermind how to take the company to the next level. Part of the job will be to tell the stories, to build memorable experiences, to break what is conventional, and bring the unexpected into the hospitality industry with unique partners from a variety of different industries,” Caniato says.
