The latest crop of showroom openings inspire visitors with inviting layouts and product displays that encourage exploration. These versatile spaces take their purpose a step further—making room for collaboration, gathering, and community-building.
Here, we step inside six fresh showrooms in New York, Charlotte, Chicago, Los Angeles, and San Francisco.
Design Within Reach, San Francisco
Design Within Reach (DWR) has launched a new store in San Francisco’s burgeoning design district. The 15,000-square-foot Potrero Hill space occupies a gut-renovated 1920s warehouse. DWR preserved the structure’s existing features—including timber and skylights—and utilized glass brick, steel, and quiet lighting to honor the utilitarian and industrial aesthetic of the original building and surrounding neighborhood.
“Walking through this studio is meant to feel like reading a love letter to San Francisco, the birthplace of Design Within Reach,” says Omar Nobil, vice president of product design and brand creative at DWR. “The space pays homage to the city’s legacy of tastemaking and invites visitors to experience the best in modern design through that lens. At the same time, our rotating gallery spaces offer a look toward the future, highlighting artists and brands whose voices have been essential in shaping modern design and will surely continue to inspire in the years to come.”
Arper, Chicago
Global company Arper recently unveiled its first Chicago showroom in the Fulton Market district. The 4,500-square-foot space, designed by Charlie Greene Studio, shifts the paradigm of a traditional showroom with multi-use spaces that place emphasis on community, hospitality, and design. An outdoor section is also featured to illustrate the versatility of Arper’s products. With sustainability top of mind, the showroom also boasts an open layout to minimize architectural material usage, natural lighting, and energy-saving appliances.
Keilhauer, New York
Canadian furniture manufacturer Keilhauer teamed up with interior design firm Figure3 to redesign its space at the New York Design Center. Nestled within the 95-year-old building, which houses nearly 100 showrooms, the Keilhauer flagship exudes a warm, timeless elegance that deviates from a typical gallery-like furniture showroom environment.
Large windows flood the space with natural light, while a hospitality-inspired social gathering area—made for events and activations—acts as the heart of the experience. “Figure3 has transformed our New York showroom into a dynamic space that not only showcases our premium furniture but also serves as a hub for collaboration and celebration,” says Keilhauer president Meghan Sherwin. “This redesign reflects our shared values of innovation and exceptional design.”
Schumacher, Charlotte
Sketch by Barrie Benson
American design house Schumacher will cut the ribbon on its first showroom and boutique in Charlotte, North Carolina this May. Designed by locally based Barrie Benson, the 3,500-square-foot space will include a traditional to-the-trade showroom experience as well as a separate luxury shop, where all are welcome to source smaller items.
The loft-like concept channels Benson’s signature style, juxtaposing old and new against a vibrant color palette. It will feature a terrazzo floor, custom oak cabinetry, antique mirrored walls, and displays of Schumacher’s fabrics and wallpapers. “It was a natural choice to have Barrie Benson design our new space in Charlotte, a city I have come to know and love,” says Schumacher creative director Dara Caponigro. “Barrie’s sensibility, with its sophisticated twist on tradition, has always spoken to me. Plus, she is one of our collaborators at Schumacher. I look forward to unveiling our new space and welcoming Charlotte’s cultivated community into our new home.”
Arteriors, Los Angeles
Arteriors—a provider of luxury lighting, furniture, décor—has announced the expansion of its Los Angeles showroom. The 4,000-square-foot outpost is more than double the size of the previous space, and features art gallery-style displays, shoppable vignettes, and meeting areas for community events and onsite education courses.
The showroom inventory was thoughtfully curated to reflect a Southern California feel, while high ceilings, transient light, custom millwork displays, and a soft white palette contrast with the bustling energy of West Hollywood. “When you enter an art gallery, you find yourself in an atmosphere designed for lingering—a place where you can immerse yourself in beauty and let inspiration come to you,” says Barb Fuller, vice president of marketing and visual merchandising for Arteriors. “That was our goal for this new showroom experience.”
ZAK+FOX, New York
Also doubling the size of its showroom is New York-based textile house ZAK+FOX, which recently opened a 6,000-square-foot headquarters on Park Avenue in Manhattan. Upon entering, visitors are met by an expansive open space featuring rows of custom oak display cases designed by Zak Profera, creative director and founder of ZAK+FOX, that showcase fabrics, wallcoverings, carpets, and more. A curated array of vintage and antique furnishings complement the displays. Adjacent to the textiles is a custom rug gallery—a new offering the brand introduced earlier this year.
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