Pantone has named PANTONE 17-3938 Very Peri as the Color of the Year 2022. The periwinkle hue evokes a sense of faithfulness and constancy through its blue accents, as well as energy and excitement conveyed via its vivifying violet red undertone. As we emerge from a period of intense isolation, Very Peri captures carefree confidence and daring curiosity to animate our creative spirit and open us to a new vision as we rewrite our own lives. Moreover, Very Peri illustrates the fusion of modern life and how color trends in the digital world manifest in the physical world and vice versa.
“As we move into a world of unprecedented change, the selection of PANTONE 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue color family,” says Leatrice Eiseman, executive director of the Pantone Color Institute. “Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, PANTONE 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer. The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to,” adds Laurie Pressman, vice president of the Pantone Color Institute. “Creating a new color for the first time in the history of our Pantone Color of the Year educational color program reflects the global innovation and transformation taking place. As society continues to recognize color as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us.”
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