Pantone 19-4052 Classic Blue has been named by the brand as the 2020 Color of the Year.
“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid blue hue we can rely on,” says Leatrice Eiseman, executive director of the company. “A boundless blue evocative of the vast evening sky, it encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”
“The Pantone 2020 Color of the Year highlights the relationship between trends in color and what is taking place in our global culture at a moment in time,” adds Laurie Pressman, vice president of Pantone. “As society continues to recognize color as a critical form of communication, and a way to express and affect ideas and emotions, designers and brands should feel inspired to use color to engage and connect.”
