Restoration Hardware (RH) will debut its new luxury retail concept, RH Modern, in early October.
As the name suggests, RH Modern will offer an assortment of specially curated premium furnishings, light fixtures, and decor with a modern-minimalist aesthetic. Reissues of original midcentury designs by Milo Baughman will also be available. All products will be available to the public for purchase.
The brand will concurrently integrate its RH Contemporary Art brand with RH Modern, along with the unveiling of a 500-page source book by French art director Fabien Baron, a new website, and a freestanding RH Modern gallery in Los Angeles. This fall, the brand will additionally occupy the ground level of its Flatiron gallery in New York, and entire floors of the brand’s variously located U.S. Design Galleries.
RH Modern collections are conceived by designers including San Francisco-based Jonathan Browning; New York-based Barlas Baylor; Los Angeles-based Thomas Bina; London-based Timothy Oulton and Anthony Cox; and Netherlands-based Rudy Van Thiel Sr., and his sons Rudy Jr. and Frederick.
