Los Angeles- based hospitality group sbe has announced a new partnership with international music and entertainment streaming service, Tidal. The union will integrate Tidal’s streaming services into the spaces created by sbe, both in the U.S. and U.K.
The two will also collaborate on the music to better complement brand experiences, with custom soundtracks crafted for luxurious collection of properties such as SLS, Delano House of Originals, Mondrian, and Hyde.
“We are excited to partner with such a dynamic group as TIDAL, to bring entertainment and guest experience to the next level,” says Sam Nazarian, founder, and CEO of the company. “This collaboration is reinforcing our progression to work with the most innovative global platforms in the market, and provide the most forward-thinking technologies to our guests.”
“Music is a major contributor to the ambiance of any space or event,” adds Lior Tibon, COO of Tidal. The SBE group creates sophisticated environments across their properties, and our soundtrack will undoubtedly take the experience to the next level.”
