Travel-tech startup Sweet Inn has announced industry veteran Javier Cedillo-Espin as CEO. Founder Paul Besnanou will now assume the role of executive chairman and serve as a key adviser to Cedillo-Espin on strategic partnerships. Prior to joining Sweet Inn, which oversees a portfolio of more than 500 apartments across 11 European cities, Cedillo-Espin held numerous leadership roles with AccorHotels including CEO of Onefinestay.
“The appointment of Javier as CEO follows a series of key senior hires for the company to support Sweet Inn’s commitment to building a best-in-class organization and to invest in scalability and proprietary technology,” says Besnainou. “With his global experience at Starwood, AccorHotels, and Onefinestay, [he] will bring to our group a considerable knowledge of guests from key travel markets to better serve them in addition to technological skills.”
“Throughout my career I have continually worked on exciting, next generation projects while always looking for the next innovative concept that had the potential to truly transform the industry,” Cedillo-Espin adds. “I found this in Sweet Inn whose model is truly unique. After years in the travel and hospitality industry I felt ready to pursue a more entrepreneurial path and help grow a business at this stage. I look forward to partnering with Paul, working with the team, and serving our guests to bring Sweet Inn’s vision to life.”
