According to data from the June 2015 TravelClick North American Hospitality Review (NAHR), hotels in major North American markets have experienced a positive growth in rate and occupancy over the past year.
The June NAHR bases its projections on group sales commitments and individual reservations in the 25 major North American markets for hotel stays booked by May 28, 2015 and through the period of June 2015 to May 2016.
“As we move into the peak of the summer season, travelers are shopping for the best combination of rate and overall value,” says John Hach, senior industry analyst at TravelClick.
Since this time last year, the overall committed occupancy is up by 2.5 percent, with ADR up by 4.9 percent based on current reservations. Transient bookings are additionally up by 3.9 percent year-over-year, and the segment is showing occupancy gains of 4.8 percent. ADR for this segment is up by 5.1 percent.
“We are continuing to see hoteliers shift focus to increasing ADR to achieve RevPAR objectives as ADR continues to show strong growth in 90 percent of the top North American markets,” says Hach. “Additionally, there is an acceleration of group commitments going into the fourth quarter; this bodes well for hoteliers finishing out the year on a strong upward pace.”
