Viceroy Hotel Group has announced the segmentation of its portfolio into three newly outlined tiers. The Viceroy Icon Collection, the Viceroy Lifestyle Series, and the Urban Retreat Collection reflect the hotel company’s natural evolution into a modern luxury brand.
Emphasizing a dramatic flair, the Viceroy Icon Collection comprises a series of properties in unique locales including Sugar Beach, a Viceroy Resort in the Caribbean; the 5-Star Viceroy L’Ermitage Beverly Hills; and the recently debuted Viceroy Palm Jumeirah Dubai.
The provocative and stylish Viceroy Lifestyle Series accommodates the modern traveler with playful and engaging properties such as the Viceroy Santa Monica and the Viceroy Central Park New York.
Finally, the bold and eclectic Urban Retreat Collection anchors itself in local energy and spirit. Properties include the Hotel Zelos San Francisco, home to the Dirty Habit restaurant; the Hotel Zeppelin San Francisco; and the Cassa Hotel New York in Times Square.
