Wyndham Hotel Group has announced the launch of its new independent brand, the Trademark Hotel Collection. Averaging in the 3- 4-Star range, the Wyndham’s 19th brand boasts a pipeline of more than 50 properties and potential new builds in urban markets across the globe.
“The explosion of soft brands in the last several years has been focused on luxury and upscale hoteliers—with demand still growing at a rate of nearly 20 percent—leaving a market void for independent hoteliers in the upper-midscale segment, the largest segment accounting for 18 percent of rooms in the U.S.,” says Wyndham chief development office Chip Ohlsson.
