Début Hotel Group, the collection of lifestyle hotel brands from Hampshire Hotels Management, has launched its first Unscripted Hotels brand property, the Unscripted Monterey Bay in California.
“The Unscripted Hotels brand will bring a unique offering to Monterey Bay with an enhanced level of service and out-of-the-box amenities for guests,” says Cary Mack, managing principal at Southwest Value Partners, owners of the property.
The 196-room beachfront property was designed to suit the upper-midscale to upscale market and features contemporary Pacific décor. Amenities include color therapy, aromatherapy, a fitness center, therapeutic hybrid coil and memory foam mattresses, and sleep-to-wake systems that use light to simulate dawn.
Unscripted Hotels is the first of a five-tier Début Hotel Group expansion with more than a dozen hotels are in the pipeline for next year.
