Marriott International has announced it will introduce Moxy Hotels to the U.S. The contemporary brand, first launched in Europe, is entering the market with eight identified projects slated for major metropolitan locations, including New York, San Francisco, Seattle, New Orleans, and Chicago.
Moxy Hotels was launched in Milan last September, and more hotels are set to open across Europe in Germany (Munich, Frankfurt, and Berlin); Denmark (Copenhagen); and the UK (London) over the next two years.
“Moxy fully embraces today’s contemporary traveler and welcomes guests with its style, design, and attitude,” says Tina Edmundson, global officer, luxury and lifestyle brands. “Moxy clearly resonates with the young and young at heart—it’s fun, edgy, and social, all with a youthful spirit.”
Moxy’s first New York property will be designed by locally based firm Yabu Pushelberg. For future Moxy hotels, design aesthetics will embody the ethos of the brand and the personality of the local market.
The brand’s inviting lobbies are crafted to be highly social spaces. Each hotel is also equipped with a library and plug-in zones, and guestrooms will offer keyless entry, screen casting, and motion-sensor lighting.
Marriott expects to add more than 200 luxury and lifestyle hotel projects across all of its brands over the next several years, reflecting more than $15 billion of investment by the company’s owners and franchisees. Across Marriott’s entire portfolio of brands, the company expects to surpass one million rooms open or in development by the end of 2015.
