Moxy Hotels to Enter U.S. Market

First launched in Milan in 2014, Moxy Hotels, Marriott International’s new lifestyle brand, is opening its first U.S. properties in New Orleans and Tempe, Arizona. The Moxy New Orleans and Moxy Tempe will open this spring. 

Meant to embody a spirit of fun, the hotels aim to draw Millennial travelers who are attracted to self-service. The lobbies are social spaces with 24/7 grab and go, plug-ins for personal devices, free wifi, and the Moxy Digital Guestbook for streaming videos and pictures via Instagram. Each property has a library that encourages quiet reading or web browsing, while guestrooms offer keyless entry and motion sensor lighting. The photo booth elevators are equipped with props to enable guests to snap selfies while ascending to their rooms.

Each hotel’s design aesthetic is inspired by local culture. The Moxy New Orleans is steps away from the French Quarter, and includes 108 guestrooms. Developed and owned by Noble Investment Group, the hotel will launch in April with events such as an invite only sleepover, a traditional New Orleans freak show, a mix-off between DJs, and a karaoke party. 

Developed by Twenty Four Seven Hotels, Moxy Tempe, which will open in March, features 186 industrial-chic guestrooms and roll-up garage doors in the lobby to allow for free flowing movement between indoor and outdoor spaces. King studios feature old school record players, vinyl album sets, and acoustic guitars. Other amenities include a pool and a fitness center.

First launched in Milan in 2014, Moxy’s upcoming projects are slated for New York, San Francisco, Seattle, Chicago, Nashville, Munich, Frankfurt, Berlin, Oslo, Aberdeen, and London. The brand expects to offer a portfolio of nearly 150 hotels around the world within the next ten years.