Hilton Worldwide broke ground on its first Tru by Hilton property. Located in McDonough, Georgia, the 98-room hotel is owned by McDonough Hotel Partners, and will be completed by summer 2017.
“Tru is a disruptive brand, as evidenced by its statement-making entrance to the midscale category and now the Atlanta market,” says Alexandra Jaritz, global head for Tru by Hilton. “We know the brand will have broad appeal to Atlanta-area travelers who span generations but share a similar youthful mindset.”
Tru by Hilton McDonough features efficiently designed guestrooms, and a lobby with four distinct zones for lounging, working, eating, or playing. Other amenities include a fitness center, complimentary breakfast, and 24-hour market.
Designed to appeal to midscale sector travelers, the Tru brand launched only eight weeks ago at the Americas Lodging Investment Summit. To date, there are 189 Tru hotel deals in process.
