As of the end of Q1 2025, Hyatt reported a 10.5 percent year-over-year increase in net rooms, fueled by continued growth across its Essentials, Lifestyle, and Luxury brand portfolios.
The launch of Unscripted by Hyatt
Unscripted by Hyatt marks the company’s latest brand addition and joins the growing Essentials portfolio. Targeted at travelers who prioritize ease, spontaneity, and value, Unscripted by Hyatt embraces a flexible, collection-style approach.
Positioned in the upscale segment, the conversion-friendly brand is designed to attract independent hotel owners and small portfolios.
More than 40 hotels are already in active discussions to join the brand, drawn by its light operational footprint, adaptable standards, and access to Hyatt’s global network.
“The Unscripted by Hyatt brand gives owners a flexible path to join the Hyatt system while still delivering the high-quality, dependable experience guests expect from Hyatt,” says Dan Hansen, head of Americas development, Hyatt.
Lifestyle portfolio sees 11 percent growth in room count
The lobby at Thompson Miami Beach, shown in a rendering
Hyatt’s Lifestyle portfolio grew its room count by more than 11 percent from Q1 2024 to Q1 2025, with more than 30 properties and 3,500 rooms added globally, including the acquisition of Standard International’s brands: the Standard, the StandardX, and Bunkhouse Hotels.
The Lifestyle Group—led by Amar Lalvani, president and creative director—has a number of openings slated through 2026, including:
- Thompson Miami Beach (Q3 2025), a 147-key property near Lincoln Road with interiors by Gulla Jónsdóttir
- Thompson Shanghai Expo (November 2025), the brand’s Asia Pacific debut, merging industrial influence with contemporary design
- Andaz Lisbon (Q4 2025), spanning five heritage buildings in the Baixa district
- Andaz Turks & Caicos at Grace Bay (early 2026), the brand’s Caribbean debut with three restaurants, a spa, and kids’ club
- Andaz Gold Coast, the first Andaz in Australia, part of a major Broadbeach Island development
- The Standard, Lisbon, opening in the Santa Clara Palace with 32 branded residences
- Thompson Seville, bringing 101 rooms and creative energy to Spain’s fourth-largest city
- Andaz Shanghai ITC, a culture-forward destination in Central Shanghai
- The Standard, Mexico City, set in the arts-centric Tabacalera neighborhood ahead of a major global sporting event
Luxury portfolio grows, driven by branded residence momentum
A rendering of Park Hyatt Kuala Lumpur
Hyatt’s Luxury portfolio continues to scale with a 5 percent year-over-year increase in rooms. Notable upcoming openings include:
- Park Hyatt Los Cabos at Cabo del Sol (Summer 2025), introducing the brand to Mexico with 163 rooms and a 59,000-square-foot wellness complex
- Park Hyatt Kuala Lumpur (August 2025), occupying the top floors of the Merdeka 118 tower
- Alila Mayakoba, debuting the Alila brand in Latin America and the Caribbean
- Park Hyatt Johannesburg (Q3 2025), a 31-room retreat in Rosebank’s cultural district
- Miraval The Red Sea (Q4 2025), the brand’s first international outpost on Shura Island
- The Barai – The Unbound Collection by Hyatt (July 2026), a wellness-forward destination in Hua Hin, Thailand
- Park Hyatt Mexico City Hotel & Residences, opening on Campos Elíseos overlooking Chapultepec Park
- Park Hyatt Cancun, blending beachfront access with immersive design and culinary experiences
Hyatt’s branded residences pipeline now includes more than 50 projects globally, spanning Park Hyatt, Thompson Hotels, Andaz, the Standard, and Miraval. Newly opened and planned properties include the Standard Residences in Lisbon, future openings in Miami and Asia, and five Thompson-branded residential developments in key Mexican markets like Cancun, Puerto Vallarta, and Mexico City.
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