Vantage Hospitality Group has entered into an exclusive master license agreement with Miraya Hotel Management to debut two new brands, the Value Inn Worldwide and Value Hotel Worldwide, in India.
“Following an extensive search, Vantage has found the ideal partner in Miraya Hotel Management,” says Bill Hanley, president of international development for Vantage Group. “The company has all the attributes that we were looking for. They have strong knowledge of the Indian hotel industry and franchising, expertise in operations, and are financially sound. With Miraya, we now have the right plan, the right people, and the right brands.”
The Value Inn and Value Hotel brands are slated for moderate pricing and standard amenities, such as F&B services and banquet event spaces.
“We feel that there is great demand for hotels for the middle class in second- and third-tier markets, and we look forward to bringing our Value brands to those areas of the country,” says Roger Bloss, founder, president and CEO of Vantage Hospitality. “We plan to grow via new construction and rebranding of existing hotels and are ecstatic that Miraya plans to emulate Vantage’s innovative brand affiliation model that is designed for independent operators and allows them the freedom to operate in the manner they feel is best for their marketplace.”
Before heading Miraya Hotel Management, managing director and CEO Sudhir Sinha served as president and COO of Best Western India where he helped the brand achieve a 700 percent growth rate during his six-year tenure. He additionally served as vice president of development and franchise services at Choice Hotels India for seven years.
“We, through Value Inns and Hotels India, will raise the bar of lodging in the mid-market segment in India,” says Sinha. “The brand offers hotel owners the most affordable alternative to a traditional hotel franchise in the budget through lower midscale segments, and we are happy to be bringing this benefit to hotel owners in India. Our plan is to grow Value Inns and Hotels India to 100 hotels within the next five to seven years.”
