WoodSpring Hotels, operators of the WoodSpring Suites and Value Place brands, has launched the prototype for WoodSpring Suites Signature, a brand extension for mid-priced, extended stay travelers who want higher service levels.
“The Signature prototype has been designed with the business traveler in mind, who has greater needs when on the road for an extended period of time,” says Bruce Haase, WoodSpring Hotels’ CEO.
Signature properties feature a residential-style exterior with a large lobby to welcome guests. Guestrooms include in-room dishwashers, quartz countertops in the kitchen and bathrooms, upgraded drapery with sheers, comfortable bedding, and stand-up showers with glass doors. Amenities include a convenience store, fitness center, 24-hour laundry facilities, staff training room, and optional meeting space.
“Over the last year, we have significantly stepped up our research to determine what our guests want to be more productive on the road while maintaining a semblance of a ‘home-like’ feel,” says Mike Varner, WoodSpring’s executive vice president of brand strategy and management. “Most importantly, we’ve learned that the stay needs to be simple, not fussy or complicated. And there needs to be real value—paying for the things that matter, not what they don’t want.”
The company currently has WoodSpring Suites Signature projects under development in Cranberry, Pennsylvania, scheduled to open later this year, and Saugus, Massachusetts, set to open in the spring of 2017. There are also three Signature projects underway in both the greater Houston and Seattle markets, for a total of eight Signature hotels in the pipeline.
The company is also on track to rebrand the majority of its portfolio of 200 hotels from Value Place to WoodSpring Suites by the end of this year.
