Japanese restaurant Sushi Roxx, is preparing to open in New York’s Midtown East district, serving sushi during a Tokyo-inspired nightly dinner theater experience. “Pop Roxx” will feature servers wearing Betsey Johnson-designed uniforms while performing choreographed numbers by former Pussycat Dolls artist Asia Nitollano.
Jason Apfelbaum, CEO of ROXX Hospitality Corp., commissioned locally based DeVinn Bruce to design Sushi Roxx’s dining room and lounge area with an aesthetic rooted in Asian cityscapes, dragons, and waterfalls. Guests will be greeted by an illuminated hostess stand with Japanese lanterns before descending down a carpeted stair to the dining room, where a 30-foot dragon will weave in and out of the wall over a 20-seat, leather banquet.
Adding to the entertainment, a karaoke pop VJ booth will be mounted above a modest love seat. Five flatscreen video monitors in the ceiling will display moving graphics, while more than 80 mechanical maneki-neko lucky cats will wave from behind a faceted, gold-mirrored-and-tiled sushi bar.
Gold beads will hang from the ceiling in the front of the lounge, clad in gold foil wallpaper with a hand-blocked red dragon print. Seating will include brown leather banquets arranged around teak tables, and nine chocolate leather barstools along the main bar.
