Murray’s Cheese has expanded its footprint in New York with the opening of a new location in the Long Island City section of Queens, New York. The cheese shop and restaurant, which features a design from locally based Rockwell Group, will serve as the brand’s flagship location.
Equipped with the brand’s first full-service bar, Murray’s Cheese Bar LIC occupies a new residential structure, and is crafted to echo the industrial vernacular of the neighborhood. The onsite retail space is conceived as a “cheese library,” putting a minimalist twist on Murray’s traditional cheese laboratories and nearby cheese aging caves. Light oak, black and white tiles, and abundant concrete round out the shop, which is also outfitted with pendants inspired by the organic drape of cheesecloth. Copper and terracotta colors recall vats and molds used to make cheese as well. The restaurant space showcases a deeper, more bold materiality with a vibrant color palette of purple, green, blue, and brown.
