London-based studio B3 Designers has unveiled the concept and interior design for the Ninth Cut Butchery & Steakhouse, a dining destination within the Novotel Dubai Al Barsha hotel that blends high-end retail with immersive hospitality.
The duality of the Ninth Cut
Tasked with creating a dual-purpose space, B3 Designers developed a refined yet masculine aesthetic that connects a butcher shop at the front with an elevated steak restaurant at the rear.
Central to the design is the idea of transparency—inviting guests to witness the journey from butcher block to plate, while maintaining distinct experiences for both concepts.
A secret door subtly links the two venues, offering restaurant guests the opportunity to browse the boutique butcher shop and select their preferred cut of meat to be prepared in the dining room.
Meanwhile, the material palette leans into understated luxury with tactile finishes and rich textures that draw from traditional butcher shop elements.
Inside the steakhouse
The restaurant centers around a theatrical, volcano-inspired cook line, clad in rough stone, where flames from the equipment flicker beneath a smoke-like canopy of perforated metal. A walk-in meat chiller, visible from both zones, puts the butchers’ craft on full display.
Throughout the space, curated displays and educational touchpoints highlight global cattle breeds, cooking techniques, and regional marinades.
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