Pinky Swear has opened its doors in Manhattan’s Lower East Side. The concept—equal parts cocktail lounge, dining destination, and gallery—comes courtesy of Grand Hotels Lux, Grammy-nominated New York native Daniel Picciotto, and former professional table tennis player Mark Croitoroo.
To bring the vision to life, the founders enlisted a global team of visionaries: Virginia-based artist and interaction designer Nathan Roth, Stockholm-based hospitality designer Jeanette Didon, and New York-based architect Sebastian Quinn.
Pinky Swear’s layered journey
Divided into three distinct spatial experiences, Pinky Swear unfolds with cinematic progression.
At the entrance, the concrete gallery sets the tone as an urban homage to New York’s asphalt grit, with handcrafted details like oil spill-inspired color gradients on the front bar, vintage pipe-tufted leather banquettes, and a swooping programmable LED chandelier inspired by Picasso’s light drawings.
The space then flows into an ever-evolving gallery centered on Roth’s interactive installations, alongside rotating work from other digital and tactile artists.
“Pinky Swear’s interior design experience is created with art as its central point, where every aesthetic expression of the interior is an arm or a leg to the body and heart of the space: the art gallery,” says Didon. “Every necessary interior item is made as an artistic experiment, blurring the line between the art and objects of functionality.”
The dining room and lounge
Further in, the dining room takes on a moody futurism: curved concrete banquettes appear to emerge from the floor and walls, paired with concrete-based tables and acrylic French bistro chairs. Two central plinths showcase rotating art vignettes, and a private dining nook seats up to 10.
In the back, the lounge channels a retro-futuristic spirit with flexible configurations for events, games, and performances. Dramatic materials—like Calacatta Viola marble and concrete blocks grouted in bubblegum pink—play with contrast and color, tradition and irreverence.
”Nothing is left to chance, and you can certainly feel it,” Didon adds. “Everything is connected to art and the joy of creating. And whether you are there for the gallery, the event, the restaurant, the cocktails, or just the company, the experience will keep growing on you with new discoveries throughout the evening, and through your visits.”
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