Phoenix firm House of Form has unveiled the design of Wren House Brewing Co.‘s newest brewery in Paradise Valley, Arizona.
Crafted as an intimate yet lively community hub, the venue boasts an 1,350-square-foot interior with 60 seats, plus 285 square feet of outdoor seating.
A desert design for Wren House Brewing
The design merges the warmth of the regional landscape with the conviviality of a European-style pub through the application of warm Arizona woods and a custom booth pattern that layers desert cacti with wren bird motifs. Desert-inspired hues further anchor the design in its regional context.
Playful elements—like checkered tabletops, lamppost-style fixtures mounted to the bar counter, and a modern plaid motif—infuse the brewery with personality.
“Designing Wren House Brewing was about honoring a well-established local brand while bringing in new layers of personality for this community,” says Dala Al-Fuwaires, founder and CEO of House of Form. “From weaving in natural Arizona materials to nods at European pub traditions, this project truly bridges heritage, craft, and place.”
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