To come in Miami’s trendy Brickell neighborhood will be Sir Richard Branson’s latest output for the playfully irreverent Virgin Hotels brand. Atlanta-based BLUR Workshop will lead the design of the new hot spot in town, that is planned as a mixed-use, co-living property.
The residential component of the development will be operated by Blue Jay Capital with 15 floors containing 150 micro and co-living unites of furnished residential space. Slated to open in 2023, the hotel will also include Virgin’s signature restaurant, Commons Club, as well as the “No Nickel and Diming” policy, ensuring the price advertised is what guests pay with no additional fees.
