Accor and sbe have announced the launch of the House of Originals, a new collection of luxury hotel properties that capture the essence of its host city. The lineup of hotels will include the Sanderson and St Martins Lane in London, 10 Karaköy in Istanbul, and the Shore Club in Miami.
“At sbe, we are always looking to create memorable experiences. The House of Originals will include our existing incredible destinations, the Sanderson, St Martins Lane, Shore Club and 10 Karaköy and create a community and network of unique global properties,” says sbe founder and CEO Sam Nazarian. “I am proud to partner on this project very closely with the Accor team and Gaurav Bhushan, Accor’s head of global development who will provide us invaluable support in helping us create a truly international suite of properties.”
“The lifestyle market continues to grow rapidly and has one of fastest growth rates in the industry. Accor has had very strong acceleration in the lifestyle sector and now offers the widest portfolio, with 10 brands to be developed internationally from economy to luxury,” adds Gaurav Bhushan, chief development officer for Accor. “The House of Originals is the perfect combination of sbe’s know-how in entertainment and F&B, and will benefit from Accor’s global platform, particularly in terms of distribution, loyalty, and network development. With already five new hotels in the pipeline and an exciting pipeline underway in key gateway cities such as Dubai, London, and Paris, this brand brings a new lifestyle flavor into the Accor portfolio.”
