Starwood Hotels & Resorts has debuted its Aloft brand in downtown Denver.
“We are thrilled to open Aloft Denver Downtown, offering a design-led aesthetic and innovative music programming in the heart of this booming city,” says Brian McGuinness, global brand leader, specialty select brands for Starwood. “Propelled by tremendous demand in key markets across the globe, Aloft is on track to open its 100th hotel by early next year.”
The 140-room hotel features a Splash indoor pool, the brand’s signature W XYZ bar, a 24-hour fitness center and approximately 400 square feet of meeting space.
Starwood was the first in the industry to launch SPG Keyless, a solution for truly keyless, mobile check-in. This vision will be implemented by the Aloft Denver Downtown in early 2015.
