Orlando-based Artistry Hotels Partners has announced the launch of its new independent boutique brand, Artistry Hotels. The lifestyle concept will aim to provide engaging, localized experiences with urban properties in mixed-use developments with significant business activity and university campuses. The announcement was made by the brand’s senior leadership team of CEO W.A. “Chip” Headley, III and COO Bryan Guillot during last week’s Lodging Conference in Phoenix.
“The hospitality industry is changing rapidly to meet the demands of a new, emerging traveler that places a high priority on their own personal design, service, and experiential preferences,” Headley says. “And while Millennials undoubtedly are having a significant impact on the industry as they grow in numbers and influence, so too is the younger, active Boomer. Regardless of age, this ‘new’, discriminating U.S. travel consumer has become the driving force behind what defines today’s ‘lifestyle hotel’.”
Artistry Hotels is working with WATG and its new Chicago-based Urban Architecture Studio practice to craft its “art as architecture” brand concept.
