Dream Hotel Group and real estate investor Ciel Capital have announced plans to launch Unscripted Hotels in England in 2020, which is on track to become the fastest growing brand under the Dream banner.
Unscripted Birmingham Central Hall will include 135 guestrooms, five dining and nightlife venues, and a rooftop lounge on its third floor. Two restaurants will flank the property on street level. The boutique hotel will arrive as part of the restoration and redevelopment of the former Methodist Central Hall on Birmingham’s Corporation Street. Designed by architects Ewan and James A. Harper, the Edwardian structure first opened to the public in 1905.
“Birmingham is one of the most ethnically and culturally diverse cities in the United Kingdom, and therefore an ideal destination for the Unscripted flag,” says Dream Hotel Group CEO Jay Stein. “We’re fortunate to collaborate with visionary developers like Ciel Capital who share our ambitions to grow and develop our lifestyle brands in Birmingham and other established and emerging cities worldwide.”
