Japanese hospitality company Fujita Kanko has signed a management agreement to open a hotel in Seoul. The company has not had any overseas properties since 2002 but is executing a new expansion strategy.
Haesung Industrial Co., Ltd will start construction of the building, which it will own, in the summer of 2015, and the property is expected to open in the summer of 2018.
The hotel will be located in the Myeongdong area in the heart of Seoul. All 330 guestrooms will all feature Japanese-style bathrooms.
“We are truly excited about opening our hotel in Seoul, which demonstrates our firm commitment to expansion in Asia,” says Akira Segawa, Fujita Kanko’s president and CEO. “Our campaign to aggressively globalize our clientele and properties is the beginning of a new chapter for us. South Korea has been a top destination for Japanese travelers, but we intend to cater to an international clientele and will feature the cultures of both Japan and Korea.”
In the past few years, Fujita Kanko has opened four overseas offices in Asia: in Seoul, Shanghai, Singapore, and Taipei, with the goal of increasing sales, marketing, and business development efforts in the region.
