In partnership with Dubai-based advisory and development firm van de Bunt Partners, Singapore-based General Hotel Management (GHM) has announced plans to launch new mid-market hotel brand Tin Hotels. Aimed toward middle-class and Millennial demographics, the lifestyle-driven concept taps into the market’s demand for more experience-oriented travel.
“We want to challenge the status quo and bring the pursuit of excellence and style to the mid-market tier,” says Hans R. Jenni, GHM’s co-founder and president. “We will create hotels that are not merely places to stay, but function as venues to connect: as social hubs, design spaces, or simply, places to be seen at.”
“GHM is known in the luxury hospitality market for its innovation, design and elegance. This partnership for Tin Hotels intends to employ their expertise in a segment that has great potential to evolve beyond the mediocre,” adds Peter van de Bunt, managing director of van de Bunt Partners.
Tin Hotels is slated roll out its inaugural properties in Dubai and Oman within the next several years as part of a goal to expand to 35 locations within the Gulf region by 2022.
