Hampshire Hotels Management has launched Début Hotel Group, a hotel brand management company led by president and CEO Eric A. Danziger. Début Hotel Group will bring to market five different tiers of lifestyle brands with a dozen new hotels slated to open in the next year.
Leveraging the company’s current portfolio, the group will oversee the development and launch of two new lifestyle hotel brands, Augustus Hotels and Unscripted Hotels, as well as the global expansion of Dream Hotels and the repositioning of Time Hotels and Night Hotels.
“Début is about wanting to create a lifestyle product in every market segment for every level of consumer,” says Danziger. “I believe every traveler should have the right to stay in a cool, fun, dynamic place.”
Début Hotel Group unveils five new options for the growing lifestyle segment, including:
Augustus Hotels: Named after the Roman Emperor, Augustus Hotels will be the group’s only 5-Star luxury brand. Inspired by the Thierry Despont-designed Chatwal hotel in New York, Augustus will marry past with present while maintaining a metropolitan character. Target locations include New York, London, Paris, and Rome.
Time Hotels: In 1999, Hampshire Hotels opened the Time hotel in Times Square, in New York. As part of the company’s multitiered strategy, Début will transform the Time into an upper-upscale brand named Time Hotels that caters to a clientele looking for progressively designed spaces and forward-thinking dining options in centrally located gateway cities. Designed by Rockwell Group, the Time brand offers travelers an urbane lifestyle product with a refined edge. Sidestepping the raucous nightclub scene, its properties feature a more sophisticated lounge feel.
Dream Hotels: Representing the 4-Star, upper-upscale lifestyle segment, Dream Hotels was created for global travelers and boasts ultra-modern properties. Founded in 2004, the brand now includes five locations in New York, Miami, Bangkok, Thailand, and Cochin, India. Dream Hotels will soon add Chicago; Dallas; Hollywood; Washington DC; and Long Island City, New York to its portfolio.
Unscripted Hotels: Appealing to the upper-midscale to upscale market, the Unscripted brand was created as an accessibly priced alternative. Contemporary but not trendy, it focuses on healthful yet lively environments and responsible food choices.
Night Hotels: For the limited-service, upper-midscale lifestyle space, the group is completely repositioning its Night brand to be a design-focused, non-traditional, convertible room product that transitions from day to night. Founded on the philosophy that the city is at its brightest and most vibrant after hours, each hotel in this boutique collection favors a contemporary interiors scheme with a vibrant color palette.
