Hilton has introduced its new incubator and experiential showcase concept known as the Innovation Gallery beside its international headquarters at Hilton McLean Tysons Corner in Virginia. Designed by the Lab at Rockwell Group, the 4,300-square-foot gallery showcases an array of technology, design elements, and dining concepts that elevate the brand.
The Innovation Gallery aims to showcase Hilton’s culture of creativity and determination to embrace meaningful innovation to enhance all aspects of the guest experience. Included among the five onsite spaces are the Product Showcase, which highlights recently launched or tested products from the Meural customizable digital art display to the noise-making product Nightingale. The Food & Beverage Concept Studio serves as a show kitchen, while the Virtual Reality (VR) Stage welcomes guests to don headsets to explore prototype model rooms from Tru by Hilton and Canopy by Hilton. The Darkroom shows off an array of material technologies that emphasize sustainability, design interest, and operational returns through a model guestroom setup. The Innovation Theater sits at the heart of the gallery, providing a space for brainstorming, collaboration, and creation as well.
