Hilton has announced the launch of its new brand Signia Hilton, which will focus on properties that emphasize meeting and events facilities. The new brand is poised to launch an international fleet of hotels with properties in Orlando, Atlanta, and Indianapolis.
“In our 100th year of hospitality, we are more focused than ever on providing exceptional experiences to all of our guests—and that includes evolving those experiences to meet their changing needs,” says Christopher J. Nassetta, president and CEO of Hilton. “We are proud to launch Signia Hilton, which exemplifies our innovative spirit and will raise the bar on what it means to deliver truly customer-inspired hospitality.”
Each Signia Hilton hotel will host a minimum of 500 guestrooms and 75-square-feet per key of flexible meeting and event spaces. Modern architecture and manicured landscape designs will also distinguish each property along with vivacious lobbies that promote comfort and socialization. In addition to a signature eatery, Signia Hilton properties will also be outfitted with a bar directly inspired by its surrounding city. From large ballrooms to pre-function areas, all meeting and events venues will be equipped with smart designs and technology to inspire productivity and innovation.
“Signia Hilton grew from feedback from top meeting professionals, owners, developers, and guests,” said David Marr, senior vice president and global head of Full Service Brands at Hilton. “After countless hours of collaboration, together, we created Signia Hilton, a brand that will resonate with travelers, ‘wow’ meeting professionals, and set a new, elevated standard for the meetings and events industry.”
