New York’s Hotel Shocard has debuted in Times Square, offering a whimsical and intimate retreat in the heart of Manhattan. Spread across seven floors, the hotel’s 47 guestrooms draw inspiration from Times Square’s past, detailed by local design firm Mapos, with Bettina brass hardware and vibrant yellow and bronze tones mirroring the shine of the neighborhood’s marquees.
“We wanted this hotel to be a counterpoint to the slick commercialized Times Square of today while remaining true to its world-renowned location,” says Mapos principal Caleb Mulvena. “We began by discussing the old Times Square depicted in great movies like Midnight Cowboy and Taxi Driver from the ’70s, a time when New York City was grittier, sassier, and creatively exploding. But rather than literally recreating the look of time, we took the old-school material palette of that era and applied a modern playful design to it. The result is something totally new but mysteriously familiar.”
Built-in millwork and custom Italian furniture infuse guestrooms with enhanced functionality. Custom wallpaper and dark-finished white oak panels dress the walls as a nod to the floorboards of Broadway stages, while custom LED lighting, carpentry, and full-length mirrors also define the spaces. The property’s two penthouse suites feature private outdoor spaces as large as 400 square feet and custom Murphy beds that reveal seating areas when stowed.
The nostalgic and intimate bar and restaurant Gleason’s Tavern is clad with a brass-top bar that seats up to 40.
